How To Become a Micro Influencer and Maximize Profits
This post explains how you can become a micro influencer and maximize profits by selecting the right niche even if it has a relatively small audience.
When someone comes online to pursue a career as an Internet marketer, they learn that they must beat the competition to enjoy more sales and better positioning in their website’s search engine results pages (SERPs) for free traffic.
Chasing this ideal ends up being an overwhelming feat for many people. It’s because they look at the top personalities and influencers and wonder how long it will take for them to become competitive against powerhouse brands.
When they hear talk about leadership and authority, they’re thinking about the most well-known individuals. They don’t realize how many micro influencers are enjoying great financial success because they have simply taken a different approach to those who market under one significant umbrella topic.
For example, if you are going into the self-help niche and looking at someone like Tony Robbins, it can feel daunting to consider how to compete with such a well-established brand.
But there are thousands of individuals who have not pursued such a broad swath of topics and who instead make the consumer feel a deep and direct connection with them so that their money is spent on the recommendations of the micro influencer instead.
By definition, micro influencers have a smaller audience. Still, their engagement from those individuals is robust and competitive without spending much on branding, advertising, and events.
Finding a Micro Niche That Positions You for Maximum Profits
Before you get into the influencer aspect of this strategy, you want to think about a micro niche that can position you at the top of the pack to generate income.
If you go too broad with your niche selection, it will be more complex and take longer to rank high and gain momentum. So, it needs to be narrow enough that you have the potential to be the top leader but not so narrow that you block yourself from substantial earnings.
When selecting a micro niche, you still want to go about it in the same way as if you were choosing a broad niche in the beginning. Focus on your interests and passions or any expertise you want to share with others and share in their experience.
Short List Potential Niches
Remember, this can be hobbies that you have, a niche based on a previous career you were involved in, or things that you just happen to have a lot of knowledge about. As long as you can see yourself being involved in this topic regularly and engaging with an enthusiastic audience, you want to put it on your list as a potential niche.
Initially, you may be broad with your listings. For example, you like cooking, gardening, and golf. These are broad niche examples that you will have difficulty carving space out for your business as a top resource.
After you come up with what you are skilled at or interested in, you can begin narrowing it down into a micro niche. Initially, you can brainstorm an outline of everything that goes into the broad niche.
For example, you have different cooking styles such as baking, air frying, cast iron cooking, sous vide, etc. But you also have different types of cooking, like ketosis cooking, Mediterranean meals, gluten-free cooking, etc.
There are also different forms of cooking, such as cooking for one, cooking for a diabetic, meal prep cooking, and so on. As you start listing all of the subheadings that fall under the primary niche umbrella, you can drill down even further.
Use Keyword Tools
You can use keyword tools to give you ideas. Some of them, such as WordRecon, have built-in options to drill down a topic for you. You can also look at the news and social media trends to see if any emerging micro niches are creating a buzz online where you could adequately serve their audience.
When you start looking at subniches, you’re not just looking for traffic volume and keywords – you’re looking at what kind of profit potential is there. While low competition is essential, the micro niche must provide enough options for you to promote products as an affiliate and possibly to create your info products for sale, too.
When there’s enough demand for the topic and plenty of product potential, look at the competition. If it exists, that’s a good sign. If it’s non-existent, you either found a fantastic opportunity, or there’s a reason no one is pursuing it.
Take a look to see who specializes in that narrow niche. Use online tools that will show you what kind of traffic they are generating which keyword phrases they are ranking well for, and look at their engagement on their blog and social media profiles to see how the audience is responding to them.
The main thing you have to consider is whether or not there is a specific problem to which you can provide a solution. For example, instead of only targeting the weight loss niche, you can target women over 40 who are in menopause and have trouble losing weight.
Ensure you do not select a narrow niche topic that could be a flash in the pan. You want it to have evergreen potential and not be something that has an enormous buzz but dissipates into a slight fizzle.
Setting Yourself Apart as a Personable Brand Consumers Can Bond With
Before you even begin targeting your audience with content, you want to make sure that you set up your brand to convey specialization in that one specific area. For example, you don’t want to simply say you are a “weight loss coach.”
The goal is to have easily recognizable branding specific to your target audience’s needs. You can do that with many different elements of your online business.
Micro Influencer Domain Name Selection
Start with your chosen domain name and ensure it is specific enough to reflect the narrow niche concept. Do the same whenever you are staking claim to the social media profile accounts on platforms like Instagram, TikTok, and elsewhere. Do the same as you specialize your channel or page name, such as on Facebook and YouTube.
Visual elements are essential for your branding, too. They should be able to tell your specialty niche at a glance. For example, if you’re zeroing in on vertical gardening instead of all gardening, the logo should reflect that.
Use Niche identifiable Branding
You can go to a site like Fiverr and have professional branding created for your micro niche. Ideally, it will reflect your personality, too. Whether it’s a fun and engaging one or a top-tier exclusive look, have someone tailor your branding. Use it for your social media accounts and blog with the profile image, headers, and more.
There is more to branding than just having a pretty or effective-looking logo and images. With micro niche influencing, you want to ensure your target audience feels emotionally connected to your brand.
You can do this through storytelling, where you paint a picture that resonates with your followers based on your experiences and how you plan to help them in their journey.
Suppose you have a true life story, such as a situation where you were faced with potential health concerns or are emotionally upset about your physical fitness. Then you turned everything around. Your readers will want this and need to hear from you to build trust in your words.
Vital Elements for Strategic Micro Content Marketing
When many marketers come online and begin learning the ropes of blogging for a niche topic, they often try to go very broad in the hopes that they will capture more interest with their content.
What often happens is that the topic is so vast that competing for traffic is nearly impossible. You first want to conduct ample research that gives you all of the keyword phrases you will target in your micro niche content.
Target Long Tail Keywords For Your Micro Influencer Niche
Long tail keyword phrases are going to help you rank higher quickly. Learn proper SEO techniques that will help you in achieving top rankings. These include using the keyword phrases in your title/URL, within the body of the content, in your meta description and tags, etc.
Not only do you want to target your primary keyword phrase, but you also want to know the semantic or associated keywords for that phrase so that you can work those in.
If you don’t have a keyword tool, there are free ones online that you can use. Or, you can log onto an AI tool and ask it to give you a list of semantic keywords for your primary one.
High-quality content is going to be very important as a micro niche influencer. Your blog posts must be comprehensive for your audience based on their pain points and goals.
Understand Your Micro Niche Pain Points
Ensure you learn about their pain points and struggles because there may be things outside of what you understand that are important to others within your niche.
Keyword tools can help you with this, but you can also turn to an artificial intelligence tool and ask it to list everyday struggles or pain points for your particular micro niche topic.
If you use social media platforms where you can upload micro-content, such as Twitter or even Facebook, make sure you pair it with some visual element that can show up in your audience’s feed better.
Learn what Google and other search engines seek regarding high-quality content. For example, they want you to share your experience, expertise, and authority so that it helps build trust with your target audience.
You always want to adhere to Google’s quest to send their users to authority sites, so additional elements such as data and statistics, wherever applicable. This will help you get your content seen as a resource that journalists and other bloggers will want to link back to.
Focus On Quality Content Rather Than Volume
It’s more critical for you to release fewer pieces of content that are high quality than to flood your site with low-quality content. That way, your content will perform well in the SERPs.
With micro niche influencers in particular, your followers will build a rapport with you that differs from big-name brands in broad niches. Therefore, you should be consistent with your publishing schedule because this is something they will be looking forward to the same way they would hear from a friend each day.
Make sure your content includes your personality. It is better to avoid being sterile and academic with your wording. You want the reader to relate to you authentically, so writing casually with your personality helps make that happen.
Another form of content you should consider is collaborations with other influencers. There are many different micro niche influencers you can collaborate with on an equal level. You each provide content for the other person’s audience or create content together as a pair that will bring more viewers your way.
Content also needs to be delivered in a variety of media formats. Don’t just use text content on your blog and social media profiles. You want to leverage other media formats, including images, audio, and videos.
As a micro influencer, showcasing your personality in these other media formats is even more important because they let people bond with you on a different level.
Hearing your voice and seeing your face in pictures and videos is a great way to make them feel like a friend is guiding them on their journey. Even if you want to stay off camera and use screen capture recordings and a slideshow, they at least get to hear your voice and feel a stronger connection.
Engaging A Micro Influencer Audience and Growing It Substantially
Every piece of content you release needs to have a call to action geared toward engaging your readers. Whether it’s simply asking them to comment below about their favorite item that you have just blogged about. Or if you want them to tell their story to you either directly or in the comments, this is a great way to add social proof to your content.
But it also makes the reader feel like they are part of a close, tight-knit community regarding your topic. You’ll notice that some of your followers become fast friends with one another, and the thing they share in common is their admiration for your brand.
It’s always a good idea to engage your audience and let them know they can reach out to you directly instead of publicly. Some people are too hesitant to discuss things in a public setting, but if they can reach out to you via email or contact form and you reply to them, it gives them that same feeling of camaraderie and being unique.
Whenever someone does comment on your content publicly, whether it’s on Facebook, your blog, or your YouTube channel, you want to make sure that you respond. Reply to as many of the comments as possible because this shows that you are paying attention to their feedback and that you are not out of reach as a leader.
Encourage User Generated Content
It’s also good to encourage your followers to create user-generated content that showcases their experience and connects it to your brand, whether with a hashtag or a mention.
Those who want to refrain from commenting publicly or engaging in creating content can still help you by sharing your content. Sharing can be on social media platforms or via email with others who might be interested in what you teach.
Although the social media sharing buttons are often part of a blog, you still have to give them the call to action and urge them to share it with others. Otherwise, some of them will simply forget to do so.
Pay attention to the best platforms to reach and engage your target audience. After conducting some research, you may find that one platform has triple the number of members of your target audience than another.
Keep Track Of Your Micro Influencer Content
One thing that will help you grow your audience as a micro influencer is keeping track of what’s happening with your content. Be sure to look at your analytics and data to see which emails are getting opened, which social media posts are getting more likes and shares, and so on.
Reviewing analytics will tell you what content resonates most with your target audience. You can even split-test your micro niche content to help you develop the best email marketing and social marketing strategies possible.
Part of your growth strategy will also involve learning more about your micro niche. Do you want to be the go-to expert for that specific topic? That means paying attention to the news, elevating your education about the subject, and more.
You can interview other experts and bring curated resources to your followers. In that case, they will flock to you as the primary source for information whenever they need help achieving their goals or eliminating a pain point.
Making Money as a Micro Influencer
Monetizing your micro niche will be an essential aspect of your success online. It’s one thing to be able to select a lucrative micro niche topic and even create the content and engagement that you need to rise to the top of the marketplace against other competitors.
But you want all that hard work to pay off, and as an online entrepreneur, that will come in the form of profits. Earlier, we discussed how you needed to make sure there were plenty of products to promote as a micro influencer.
If you go too narrow, you might need more products to promote as an affiliate marketer or more topics you can continue writing about with info products you publish in your line.
But in addition to affiliate marketing and info product monetization, you also want to think about other ways to earn money as a micro influencer. When you achieve that coveted spot at the top of a niche, even a narrow one, different brands and marketers will come to you. They will offer to sponsor your content to get exposure to their brand.
It may not pay as much as what they would be willing to pay a household name like Tony Robbins. But it can still provide substantial money because you will get more offers that will add up to something significant.
Share Special Micro Influencer Deals With Followers
As a leading micro niche influencer, you can secure special deals for your followers. These come in coupon codes or a limited-time discount that only your followers get to enjoy.
Because you will begin building up a rabid following in your niche, you also might get to participate in creator funds, where the platform will pay you for the views and engagement you get on their site.
On many platforms, such as TikTok, you will even have followers who tune into your live streams and bestow gifts upon you that can be turned into a cash deposit by the platform.
And if you want to allow the fans of your brand to get something others can’t access, you can even have gated content. Use a tool like Patreon to create tiers or levels of access that are available for a price.
Becoming a micro influencer is simple. When you drill down into a sub-niche, it allows you to focus your content in a way that positions you as the authority for that topic.
All you have to do is be strategic with your engagement and monetization, which will snowball into something that grows over time. You may discover that your micro niche has the potential to grow into a more significant endeavor as the months and years go by.
