Pictory Review: Easily Skyrocket Your Video Marketing!
In this Pictory review we’ll look at one of the leading software for videos in the various formats required for the major platforms. Video marketing has become the go-to content medium in 2023 and is set to continue to grow. With the massive growth in TikTok, YouTube, Facebook, and Instagram have quickly followed with short-form videos.
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Now the advent of AI tools is all the rage, and big brands online are in a race to weave AI technology into their products.
Yet, despite the prevalence of artificial intelligence in tools and the popularity of ChatGPT, there’s a severe shortage of reputable tools for video creation.
With the demise of the Vidnami text-to-video tool in 2021, several tools have been launched to replace it.
While Pictory.ai was one of those early challengers, it’s only recently that Pictory has developed into an excellent video creation tool.
As of 2023, Pictory has thousands of users, so in this Pictory Review, we check out its features and why it may solve your video marketing problems.
Pictory Review Essentials: Quick, easy, and reliable
Unlike other tools like Camtasia, you do NOT need tech skills to work this intuitive tool.
The platform is easy to navigate, and you’ll create videos in minutes.
Because of the ease of use, there’s a very short learning curve.
Absolute beginners can generate professional-looking videos instead of struggling with complicated tools.
Pictory Review Essentials: Short-form content is in-demand
With the popularity of TikTok and everyone’s attention spans being shorter than a goldfish with ADHD, short-form content is here to stay.
We see these short videos on Facebook as stories, on YouTube as shorts, and on Instagram as reels.
If you’re not publishing short videos, you lose a massive chunk of your audience and traffic.
With Pictory, you can create tons of short videos in no time.
The official website states that Pictory uses AI technology to create ‘short, highly-sharable branded videos from your long-form content.’
That’s fantastic! You do not even need to figure out how to summarize your videos.
If you wish to take things to the next level, copy and paste text content into ChatGPT and ask it to summarize the content into 4-5 short points.
Then copy and paste these points into Pictory and get it to generate a terrific video for you.
Video creation has never been easier. This tool not only splits and summarizes videos, but it does the heavy lifting for you.
Pictory Review – Advantageous features that video marketers need
Most people who use Pictory will often be marketers, bloggers, YouTube content creators, agencies, social media managers, coaches, and former Vidnami users.
These groups are the general user demographic for Pictory, and the company knows precisely the features its users need. Let’s take a quick look at what Pictory will do for you:
- Edit Video using text
- Create video highlights
- Auto-summarize long videos
- Script to Video
- Blog post to Video
- Auto Caption Videos
Just from reading the features, most savvy video creators will instinctively know that Pictory is a godsend.
Captioning
Captioning your Video is a must because millions prefer to read captions rather than listen to the audio. The problem is that manually adding captions is time-consuming and tricky because you must get the timing right.
Pictory is a colossal time-saver because the AI can auto-caption the videos. So you can easily have ‘subtitles’ on all your videos.
Repurposing Content
Repurposing content is a breeze too. Pictory can turn your blog post into a video with minimal hassle. The possibilities are endless here. Now you can turn one piece of written content into multiple pieces of video content to get more traffic to your web properties.
Tutorials available
Because of the popularity of Pictory, many marketers have created tutorial videos showing you how to use the tool. You can pick up pointers on using Pictory just by watching these videos.
A vast library of stock videos
With lots of stock footage, photos, and the ability to create voiceovers in Pictory, you can produce videos for a fraction of the price.
No longer will you need to source for expensive royalty-free videos in stock video sites and buy them individually. You can access thousands of videos in Pictory, which are free to use and can be automatically woven into your videos by the AI technology on the platform.
A Key Factor in this Pictory Review: Exports video in different formats
Pictory can export the videos in the following formats:
- 16:9
- 1:1
- 9:16
These sizes are perfect for YouTube, Instagram, Facebook, and TikTok. You’ll not need to crop or resize the Video to get it to fit optimally on the different social media platforms. Pictory does it all for you.
Pictory Allows for branding
Branding is essential for video creators because of rampant online content theft. Pictory will let you add your logo to your videos.
Besides that, you can add intros, outros, the font you like, and use any colors you want. It allows for some degree of customization so that your videos are congruent with your brand.
If you’re wondering where to get intros and outros created to add to your videos, you only need to search on Fiverr for these gigs.
Pictory Review – Simple Content Syndication
By being able to quickly syndicate your video content to multiple platforms you can reach a wider audience and drive traffic back to you content and offers.
Using short-form videos you can create multiple scripts and video series from your pillar posts. Think of 5-6 videos from say a 3,000 word blog post distributed across 5-6 social media sites. The there’s…
Pictory Review – High Ranking SEO Backlinks
Think of all the high ranking backlinks to your website from Facebook, Instagram, TikTok, Pinterest, Reddit, YouTube etc.
Probably there’s no easier way to boost your SEOP rankings! So you will get more traffic from these sites and Google as a bonus.
Very fair pricing plans
Pictory has a free trial for you to try the platform. You’ll probably sign up for the paid plan once you see how good it is. That said, the free trial only allows you to create 3 video projects (each up to 10 minutes long).
That’s not much, but it gives you a feel for the software and lets you know its capabilities.
If you plan to purchase Pictory, you have three pricing plans: Standard, Premium, and Enterprise.
The more advanced the plan, the more videos you can make and the longer they can be. There are features like Hootsuite integration and even a dedicated account manager if you choose the Enterprise plan.
You only need to choose a plan suitable for your marketing needs and budget.
Zero risk for you
Pictory offers a 15-day full money-back guarantee. If you’re unsatisfied with the tool, you can always ask for a full refund. So you have everything to gain and nothing to lose by trying it out. Our guess – once you try Pictory, you’ll never look back!
Useful Integrations
Pictory currently integrates with Hootsuite, YouTube, and Google Drive. It’ll be easy for you to sync Pictory with these tools. Ideally, if you’re creating lots of videos, you may wish to use a tool like Ocaya to schedule your posts.
Excellent social proof
Pictory’s official website has a wall of testimonials from satisfied customers who benefit from using it. This social proof is all you need to know that this tool delivers on its promises.
It has excellent ratings on Trust Pilot, Capterra, G2, and more. So, you can rest assured that Pictory will help you in your video creation. There’s no need to enter your credit card details to use the free trial. Pictory is a legitimate software service you can count on.
Will Pictory Revolutionize Your Video Marketing?
If you want to create ‘faceless’ content videos or repurpose blog posts into videos, Pictory will speed up the process faster than you can imagine.
Content is king online, but creating it can be tedious. Any tool that can simplify and shorten the process will be a game-changer – and that’s what Pictory is.
The videos you create will look good, sound good and make you look like a pro. They will build trust and authority with your audience.
With the free trial and refund policy, you have no risk. Trying out Pictory is not a commitment. Give it a spin, and once you see the quality of videos you can create, you’ll use this tool for years to come. It’s that good.
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