Teach AI To Any Niche Audience

As you’ll soon see, this special report is about how you can teach AI to any niche audience about this technology and how it can benefit them. 

You don’t have to be in the internet marketing niche to teach your users about using AI.

When most marketers hear about artificial intelligence (AI) tools, they think about using them to shortcut their success and remove much of the burden of content creation. 

Some in the Internet marketing industry also consider this concept a way to make money by teaching their followers how to use this technology. 

But only a few bring their customers on board with AI to increase engagement and position themselves as a cutting-edge leader. 

Instead of being replaced by artificial intelligence, you want to work with it and teach AI to your followers its benefits in ways that enhance their experience and work in your favor. 

Below, you’ll find the best way to teach your audience about using AI, with examples in various niches, from travel to health, relationships, and more. 

In the end, you’ll be able to introduce this concept to your people effectively and generate excitement about it in a way that has them hanging on your every word and paying attention to what you have to say next.

Teaching AI – Identify the Best AI Tools That Can Help Your Audience

The first thing that you need to do when teaching your audience how to use artificial intelligence tools is to think about which tools will work best for them. 

You don’t want to introduce them to tools that are too complicated or that are costly. 

Ideally, you will pick tools to help them with their everyday life, whatever the niche topic you teach them. 

These tools can help them develop good ideas or hacks to make their tasks easier. 

There are many different tools that your audience can use in different ways. 

These range from text-based AI tools like ChatGPT or Google Bard to ones that help them with images, audio, and video. 

Your audience has already been using some form of artificial intelligence tools. For example, voice-activated search tools like Alexa and Siri are a form of AI but are not marketed as such. 

As a niche marketer using AI to your advantage in your business, you have to remember that your audience may not know anything about it. 

Their technical understanding and personal technology preferences may differ entirely from yours.

When selecting an AI tool to teach your followers how to use, you want to keep cost in mind, preferably making everything free, and evaluate the tool’s user-friendliness. 

Many of your followers will only be tech savvy if you cater to the needs of a young audience who have grown up on this tool. 

You want to consider practical ways your followers can use these AI tools. 

For example, if you teach fitness in the health niche, your followers can use ChatGPT to personalize their workout routines. 

It is perfect if they have a specific area they want a plan for, such as building up their core strength or using one particular type of equipment or even body weight as their method of choice.

Easy Methods to Teach AI to Your Followers

You have to think of the best way your audience will learn from you when you are teaching them how to use artificial intelligence tools. 

There are different preferences people have in learning, and you may have particular choices for how you teach as well. 

You want to tell them about AI and help them learn how to use it. 

It will end in frustration and could isolate them from the rest of your community if they feel left out and lost.

First, you want to emphasize how useful AI is in their life and how it relates to your niche topic. 

You can give them examples and talk about how it can simplify things for them.

You can also use case studies for yourself and others who have used AI to make improvements. 

And you want to emphasize how you will hold their hand as they learn to use this technology. 

Everyone is going to have a learning curve. 

You want to avoid jumping ahead and assuming that your followers know anything about using AI. 

So start from the beginning and be patient with them as they ask questions and need more direction. 

Sometimes, AI will be prone to making mistakes, and the end user will feel they need help understanding how to use it correctly. 

You need to reassure them that this is normal and that they have the power to redirect the tool to help them with their niche needs. 

You might even want to weave some personal stories into the mix that will have them laughing about mistakes made and how they got corrected when you were using your own AI tools.

The Best Way to Teach AI to Your Audience

Now, you must think about the best way to teach your audience. 

You can do it in one sitting or through a series. 

Some people prefer to simply use an eBook where they make screenshots of the process.

Other people like to use videos they record using tools like Pictory, where you show your audience what is happening on the screen as you do it. 

That way, they can see every click and prompt in use. 

Webinars for Teaching AI

Another way to teach your followers how to use AI is to have a webinar event. 

You can also record this live event so future followers and subscribers can access it anytime. 

With a live webinar, your followers will get to ask you questions during the event so that you can address issues on the fly. 

If this is your chosen route, make sure you announce it beforehand. 

Then people know the date and time and can prepare their questions for participation.

You want to set up and test your webinar system so your followers have a good experience. 

Not only do you want to show them how to use AI tools, but you want to make it a very interactive process. 

It is preferable they also have an AI tool open at the same time and are following along. 

A question and answer session at the end of the webinar is also typical to clarify anything your audience needs. 

Provide Checklists or Cheat Sheets As the AI Teacher

When the webinar has wrapped up, make sure you send out some sort of email or document that reiterates the lesson. 

It can be in a summary format like a checklist or cheat sheet.

If you plan to use a screen capture video, you can post your tutorial on your YouTube channel. 

You can also break it into short form TikTok videos and Instagram shorts. 

Putting it behind a gated area where only subscribers can access it can also help build your list.

When using video, it’s better to break it up into multiple, shorter videos rather than to have one hour-long creation. 

That way, people know they can sit down for five or 10 minutes and learn a step of the process. 

When they have time, they can return and learn the next step.

Some leading courses also track your progress by having the content on a membership site.

Your progress can also use gamification with various points or rewards as you go, which can add motivation. 

Teach AI By Demonstrating

Ensure you demonstrate the use of AI for every step you want to share. 

Don’t just tell them what it can do; show them. 

And make sure that you do it at a pace that is manageable for your audience. 

Don’t be so slow that people get bored and click out.

Again, to accompany your video, you may want a downloadable printable. 

It can be a workbook, cheat sheet, or checklist.

They can keep by their side to make notes and remind them of what they’ve just learned in the video tutorial. 

If Using an Ebook 

If you go the easy route and use text and screenshots, you want to organize the content logically so that each step unfolds correctly. 

Make sure you aren’t skipping anything that you assume they know. 

Write your content in a casual tone and include screenshots to show them what comes next. 

The ebook will be provided to the audience when they sign up for your course.

Provide Examples When Teaching AI

One thing you want to do when you teach AI to your audience is weave in some niche examples. 

As a result, they can see how to do the same things. 

Make it relatable and open their eyes to how people in that niche leverage this technology. 

You also want to encourage your followers to share their experiences with you and others in your community. 

Even if they have something go wrong, ask them to speak up so that you can offer guidance to everyone who may be in the same situation.

Also, make it a point to praise those using it successfully and even highlight their use of AI. 

Share the ideas that they come up with. 

They will feel proud of their accomplishments, and others will see the social proof that your teaching is working. 

Address AI Concerns

Regardless of your niche, you will have people concerned about artificial intelligence tools. 

For example, they may hear a lot on the news about how robots are replacing humans, making them uneasy. 

Check out this Ted Talk by Alexandr Wang for an insider’s perspective. 

You want to reassure your followers that this tool is no different from something like Alexa or Siri or a Waze app that helps them with the task.

Once they see it unfold from your perspective and you specify how it can help them, they will be more likely to relax about the technology and try it out themselves.

Ask For Feedback

When you’re teaching others to use AI, you need that feedback to discover how your lessons are helping or what they are missing for your audience. 

Most people will stay silent unless you invite them to give feedback. 

So you can create a survey or direct them to your contact form. 

Ask them to show how well or poorly you teach the subject.

Whenever someone does speak up, don’t lash out in anger or make them feel low about their confusion. 

Instead, thank them for their feedback and address it publicly without naming them. 

You take responsibility for anything lacking and deliver more instructions based on what the reader reported they needed.

Creating Fun AI Challenges to Engage Your Readers As An AI Teacher

Nothing gets people to use a new tool or strategy more than when you make it a fun or group endeavor. 

With artificial intelligence, you can create challenges encouraging your followers to embrace AI and participate. 

Challenges also help people learn by doing. 

They feel safe and supported in a group environment. 

You’ll find people helping each other, and they’ll all be doing it under the umbrella of your brand.

With a challenge, the idea is to balance learning with fun or exciting activities. 

Create a goal of what you want your reader or viewer to get from the challenge. 

For example, it might be learning how to improve their meal planning or hold better conversations with their significant other. 

AI is going to serve as a tool to help make that happen. 

Meal Planning Example

So let’s review examples of how your audience can use AI in a challenging situation. 

Starting with the diet niche – let’s say you want your readers to learn how to improve their meal plans. 

You can teach your followers how to use ChatGPT to create personalized meal prep plans. 

You can guide them in navigating the technology and tell them to input:
 

• Nutritional needs
• Preferences
• Allergies
• Caloric goals 

When they do this, they can prompt AI to create a meal plan they can prep ahead of time. 

For example, it could be a weekday schedule for work lunches. 

Once they have their plan, they can share it in the group or comments section. 

And you can have a system where people vote on which is best, add ideas or adjustments, etc. 

You could even have a follow-up challenge for implementing the meal prep plan. 

Then have everyone report back on what worked, what didn’t. 

Also, ask how it went with their weight loss goals or even their budget – whatever is relevant to your people.

Relationship Example 

Let’s say you’re in the relationship niche. 

Have your followers use ChatGPT to generate a list of conversations to improve a relationship. 

Teach them how to redirect AI, get it to go in different directions, or focus on something specific.

Have them share their best conversation starter (or a top 5 list) that AI helped them generate with the group. 

You might follow up by having everyone test out one of the conversation starters. 

After that, get their report back on how it went in helping their communication with a partner.

Caregiver Example 

Or maybe you’re in the caregiver niche, and your audience routinely lacks self-care. 

They can participate in a self-care AI challenge using ChatGPT to give them a list of self-care activities. 

These can include exercises based on their personal preferences, budget, and time constraints.

Then they can share and inspire others in the group. 

People can test them out and report on what was most effective. 

The results can be in easing their anxiety and restoring their energy throughout the week. 

Once you have your challenge ideas, you will notify your followers so that they can get ready and build their confidence to participate. 

You always want to announce it beforehand and then hit the ground running after giving them time to get used to it.

Promoting Your Challenge

Building a buzz about your niche AI challenge can be done on many platforms. 

First and foremost, you want to notify your subscribers via email and let them get signed up ahead of time. 

You want to make sure that you allow them to submit any questions they have early on. 

You can then include the answers to those whenever the challenge takes place. 

Promote your challenge on social media platforms. 

Consider making a YouTube video about it and sharing information on Facebook, TikTok, Pinterest, Instagram, and elsewhere. 

And make sure you have a blog post that covers: 

• what the challenge is about 
• how it’s going to help them 
• any rules you’ve set in place
• and keep them updated with fresh content in that one post

When the challenge is complete, highlight some of the success stories of people who participated. 

You also want to ask your participants for feedback about what they did and did not enjoy about the challenge. 

So that when you host another one, you can make tweaks to it.

AI for Teaching a New Way to Get Customers to Give Testimonials

Now let’s look at how the use of AI by your audience can benefit you. 

First and foremost, many people feel uncomfortable submitting testimonials. 

This reluctance is because they may not like how they write or need more confidence in expressing their thoughts. 

But genuine user testimonials will benefit you and give you a boost in credibility with people who are new to your leadership. 

Provide a Guide on Testimonials

You’ll find that many marketers guide their followers on how to leave a testimonial. 

For example, they may have a form set up where they can submit the testimonial to be used by the niche marketer. 

Or, they may have them submit a link if they have a YouTube video testimonial they have recorded.

You can teach them how to use AI to craft a testimonial representing their thoughts and feelings.

AI can do it professionally using their stories and personal insight. 

They can also use video AI tools to create testimonials in their voice by narrating Powerpoint slides. 

By using slides, they don’t need to appear on the screen.

If they don’t know what to say, they can ask an AI tool for feedback to give and what things they need to touch on. 

They can also ensure that their testimonial has a specific tone to reflect their feelings.

You want to make this a very comfortable experience for them. 

I suggest providing them with specific prompts that they can use with AI to get their testimonial created accurately.

Ensure they don’t feel ashamed of using AI to help them express their thoughts and feelings. 

AI is a tool like any other writing assistant that helps people formulate ideas better. 

For example, AI can help your audience write a heartfelt testimonial. 

You can tell them to provide AI with the request along with the following: 

• your name 
• the product or services they’ve been using from you 
• the amount of time they’ve known you, and
• specifics of how your guidance has helped them

They can also include information about why they recommend you to others. 

Diabetes Niche Example

They might have a testimonial about how your guidance and nutrition helped them: 

• lower their blood sugar numbers, and 
• made the entire process of being diagnosed with this disease easier and less stressful. 

The follower can prompt AI with the following: 

The marketer’s name is Jane Doe. I read her book “How to Lower Your Blood Sugar Naturally” and implemented it for eight weeks. She always answered my questions. Write a testimonial for me to give to her.

It will deliver three paragraphs with casual and conversational language that sounds genuine. The message is valid – but AI helped them put their thoughts and feelings into words. 

It might be fun to have AI help your users with their testimonials, making them more likely to create one for you. 

Believe it or not, many people feel uneasy when writing their thoughts down, and this will make the process easier. 

What to do with Testimonials

When you get these testimonials back from your followers, ask AI to spot any patterns in the feedback. 

You can also do this with surveys or polls wherever negative information is left. 

It will allow you to highlight what you do well for your audience and tweak how you do things they aren’t fond of. 

You can share these testimonials on: 

• social media 
• put them on your sales letters, and 
• send them out to your subscribers 

Your audience can then see social proof that your teaching is working.

Let’s look at some examples now.

Internet Marketing Example 

If you teach Internet marketing, you can show your buyers how to use AI to craft a testimonial. 

Get their opinions about the video course or eBook they bought and implemented.

You can ask them specifically to share what they learned from your teachings or what they enjoyed the most. 

Travel Niche Example

If you’re in the travel niche and helped someone plan their trip. 

You can ask them to use AI to whip up a testimonial about your help in their planning process.

Pet Niche Example

Something fun you can do in the pet niche.

Have AI help the pet owner write a testimonial from the animal’s viewpoint. 

For example, you can tell AI that you had an unruly dog before reading a dog training book by the marketer. 

And now they are a good boy 100% of the time.

Ask AI to write the testimonial from the viewpoint of the good boy, not the pet owner. 

The follower can even ask it for a specific tone, like humor. 

AI will deliver something like this: 

“Before John Doe’s eBook, ‘How to Train Your Dog to Behave Fast,’ came into my life, I was a furry ball of chaos! 

Now? 

I’ve become Mr. Good Boy – and I’m rocking it 24/7! 

John’s tips helped me sync with my human so well that I’m practically telepathic. 

So here’s a loud, joyful ‘woof’ for John – transforming me from sneaky slipper-nommer to paw-fect gentleman!” 

A caregiver follower for a dementia patient would use a different tone – deep appreciation and emotions. 

Whatever your niche, you can ask AI what things the testimonial giver might want to include. 

Then give those to your followers to use whenever they prompt AI for help to craft it. 

Teach AI Students How to Get Customers By Tailoring Your Teachings

One of the best ways you can get your followers in any niche to use AI is to have it expand on the knowledge you give them. 

You can do this in every blog post, email, or social media piece you publish or save for special occasions. 

It is similar to how you would lead someone in a niche like weight loss and then recommend getting my fitness pal to track their calories or macronutrients. 

AI is a different tool that can benefit them in various ways. 

Think of it as a way to enrich your message rather than compete with it. 

These individuals want to rely on something other than a computer for advice. 

They want your human insight and opinions, but these tools can benefit them while simultaneously boosting your brand as a cutting-edge authority figure.

AI can personalize everything that you are teaching. 

So if you teach a recipe, AI can help tailor it to their specific needs and personal preferences or circumstances, such as being on a budget.

They can use these tools to amplify your message and make it more useful in their own life. 

Tailoring in the Pet Niche

So let’s take the example of the pet niche. 

Many people want to make safe homemade dog treats.

You can write a blog post teaching people that this is an option and warning them about purchasing dog treats that may not be a healthy or safe option for their pet. 

In your blog post, you might have affiliate links promoting molds or mixes that they can use to prepare their safe homemade dog treats. 

You can also teach them how to use AI to tailor your lesson to their needs. 

For example, their dog loves blueberries and hates carrots. 

Your recipe might have carrots, so they can input the formula you gave them and ask AI to tweak it by swapping carrots with blueberries to taste good and have the same nutrients.

Or, maybe their dog is a little chunkier and needs to drop off some calories from what your recipe provides. 

AI can help them alter the treat’s ingredients or size to fit their pet’s caloric needs. 

Or, your recipe is just for one pet, and they have rescued five dogs, so they need a larger quantity. 

AI can help them adjust the recipe to feed more or less pets.

AI also can address specific health concerns for their pet. 

For example, your recipe for the dog treat has some ingredients that will affect their skin condition or cause digestive issues. 

They can use AI to tweak the recipe and suggest alternate ingredients that will be helpful for their particular pet’s situation. 

Instead of just having them use these independently, invite them to share how they have used AI to tweak the recipe in the comments section. 

That way, others in the same boat might benefit from their knowledge.

You must teach them how to do this to know it’s an option. 

Instead, they will ignore your advice and gradually find you less helpful. 

Instead, they can take what you have taught and tweak it with AI so that they benefit from your insight as well.

Teach AI to Your Readers to Use It for Ideas and Collaborations

One fun way to get your readers to use AI is to have it become a situation where they are contributing to your business or being able to collaborate with others within the niche. 

You want your audience to feel connected to each other, not just with you. 

It keeps them coming back to your website, forum, or social media accounts so that they can interact with one another regularly.

Brainstorming Ideas

AI is a fantastic tool for brainstorming. 

You can start with a seed or idea, and it can expand on it and give you different perspectives and suggestions you wouldn’t have thought of before. 

As a niche marketer, you may already use AI for this purpose. 

But it’s fun for your audience when they can suggest things to you that you then run with for your followers and fans. 

People love to be contributors to something valuable. 

You can invite them to use AI to brainstorm things to share with you and others in the community to benefit everyone. 

A caregiver could use AI to brainstorm how to make specific tasks more manageable. 

For example, they may find camaraderie in some challenging tasks. 

AI can develop ideas such as using monitors to maintain a secure environment for someone with dementia. 

An example is using devices like Alexa for entertainment and interaction with dementia patients. 

You should use a tool like that to play their favorite music. 

It is proven to calm dementia patients and bring them back to a time they feel comfortable with. 

I suggest using Alexa for medication reminders.

It is an example of something your reader could find as a suggestion using AI and then share with the rest of the group. 

When you get suggestions, you can highlight each one each week.

Then everyone can implement it, add their spin on it, and share it with others. 

User-generated content like this can benefit you and other followers in the group. 

It benefits those lurking or participating who get different outcomes with AI than others.

Don’t Ignore AI Tools

Artificial intelligence tools are not something you should be ignoring. 

Right now, they may be more well-known in the Internet marketing community, but they are quickly making their way into the average consumer’s daily life. 

Instead of allowing it to replace you as their go-to advisor in your niche, capitalize on the fact that you have a window of time to teach them the best way to use this technology. In conjunction with your lessons and insight, they will feel you’re guiding them in something compelling and valuable to their lives.